Most businesses understand the value of advertising and one of the best ways to advertise for many business types is to use the direct mail marketing coupon packages that are sent out to a zip code area. Some non-profits also use direct mail marketing coupon packages to get volunteers, increase donations or invite concerned citizens to an upcoming fundraising event in the city, town or area. Indeed it works well and it makes sense.
But did you know that when forming a new citizens group such as a Neighborhood Watch Program or a Mobile Neighborhood Watch Program that these direct mail marketing packages also work quite well? Why do they work so well? It appears that people are always thinking of their security in their homes and by mailing or alerting them in their homes you have their undivided attention, while they are thinking about it.
Direct Marketing to Contact Neighbors to Form a Neighborhood Watch Program work because they can help get participants, volunteers and let everyone know what is going on and this develops Buzz and word-of-mouth in the neighborhood and community. Just enough to get the ball rolling and really that is all you need to start a successful neighborhood watch group anyway. So, consider all this in 2006.