Opt in direct e-mail marketing is of course the process of building a list of interested subscribers in your website or Web business niche and e-mailing that list from time to time. Of course it is not necessarily is simple as it may seem, but the bottom line is that the subscribers who’ve opted in to your opt in direct e-mail marketing campaign have “raised their hand” as being perhaps interested in your Web business niche. This should mean that these subscribers are more likely to be interested in your opt in direct e-mail marketing letters, and therefore more likely to respond to your opt in direct e-mail marketing letters.
So what are the basic techniques of opt in direct e-mail marketing? I will show you how to do this in terms of steps, so starting with the first step:
1. The first step to opt in direct e-mail marketing is obvious: you have to choose a niche. The tighter you target your niche, the more money you can possibly make in your opt in direct e-mail marketing campaign.
2. The second step to opt in direct e-mail marketing is to transform your landing page, or the page where the bulk of your visitors first “land” on your website, into a squeeze page. A squeeze page has as its only purpose, the opting in of opt in e-mail subscribers to your opt in e-mail list. In a perfect world, a squeeze page should not contain any other outbound links, except for your opt in e-mail list Web form.
3. The third step to opt in direct e-mail marketing is to create a compelling opt in incentive, preferably something you can easily give away for free.
4. The fourth step in opt in e-mail direct marketing is crafting a series of direct e-mails and testing and tweaking those direct e-mails until the time and point occurs that those e-mails are profitable.